Business Blogging Tip
If you have an aspiring writer on staff you may want to consider promoting them to a blog writing position with your company. Both small and large companies spend money on advertising, varying from yellow pages directories and classifieds to full featured television commercials or radio advertisements. The cost of a blog is a drop in the bucket in comparison to the cost of television advertising and it can reach thousands of on-line users spreading your message and branding your company.
Your advertising managers may even have looked at blogging as an advertising medium before. The most common reason given for dismissing this approach is the large commitment of time required and the writing skills needed to come up with daily posts related to the company. It’s certainly true that with a low staff ratio, their time is better spent creating a quality product and running a store than writing a blog. Some companies, small or large, are especially suited to use a business blogging project to advertise their company and this business blogging tip is about taking a slightly different approach to a business blogging project.
When a business is providing a service that requires some expertise or gives professional advise, a business blog is a valuable publishing platform to display samples of what your company or service offers. Business tip articles are often highly sought after. Where there is a high turnover of new products or company events, a blog can use the unique features of RSS to quickly inform your clientèle of new items. Combined with an auto responder a blog is a powerful advertising method to encourage repeat visits to your company store or site.
Sharing industry related news on a blog is an easy method of communicating with a large staff and customer base. Blogs can have both public and private areas so you can use the same vehicle but require a login for the more sensitive information you might wish to share only with staff.
Don’t let your business blogging project concentrate only on selling or advertising. People are looking for information and entertainment, not to be sold to. They may not even be looking for your company so niching exclusively within your business topic may not be the best idea for your advertising campaign.
Business Blogging Tip Case Study
John Nardini does the marketing for Denali Flavors, an ice cream manufacturer. He found that his most successful high traffic blogging project was a blog on personal finance called Free Money Finance. After a little experimentation with other business blog projects, he chose personal finance because it gets a high volume of searches and because there is so much valuable information to add to the blog on a regular basis.
Denali, being the sole advertiser and sponsor of this blog gained great exposure for its logo on a totally unrelated high traffic site. For brand recognition this was an excellent marketing strategy. Ice cream is an impulsive buy and unlikely to be searched for on-line in high volume.
So think creatively about how to use a blog to advertise your business. Give it to the project managers and experiment a little with different ways to give something to your clients in order to gain them as visitors or subscribers. Once people are visiting you can display your messages, your logo and give a free sample. Do something that will stay in people’s memories so that next time they need a service or product that you can provide, they remember your name and go searching for you.
Make sure your company name comes up on the first page of as many different search engines as possible. Owning the domain name of your company name, showing your company name in the url of blogs and in bookmarked article titles are the best way to make this happen.Submission of your site to the directories is also helpful.
Our business blogging tip is to gain extra traffic to your company name blog by building a blog on one of the online hot topics and displaying your logo or advertising on all its pages by retaining sole sponsorship for this high traffic site. Niche your company business site but go where the crowds are for clients by creating a niche site on a hot topic.
Wordpress Knocks Out Google’s Blogger In Building Niche Blogs
When it comes to building and creating profit pulling niche blogs Wordpress really shines and really beat Blogger.com heads down.
If you didn’t know, Blogger is a free blogging software owned by Google. You can set up a blogging account in three easy steps and start blogging.
On the other hand, Wordpress is a very popular blogging software. The easiest way to install and set up Wordpress would be to do a one click installation from the Cpanel of your hosting account.
Now, Wordpress is more than just a blogging software.
In the past when blogging first evolved, marketers did not give it much thought…until they discovered the power of syndication through RSS feeds.
With Rss feeds, they can now reach out to a target markets they normally would not have been able to.
You can liken the Rss feeds to the different channels on the radio station. It allows your message to be broadcast to targeted groups of people. For example, classical channel appeals to classical music lovers an so on.
You can create Rss feeds with Google’s Blogger, however additional setup is required.
Wordpress has an in-built syndication function, unlike Blogger.com where it still needs some configuration.
In addition, Wordpress has some powerful features that make it a marketer’s dream tool:
(a) Automatic Pinging
Wordpress will automatically ping the blog directories listed each time you publish a post.
This notifies the blog directories of your blog updates, and can bring more traffic and visitors to your blog.
(b) Categories
It might not seem like a big deal, but when you realize that you can name the category using keywords you want to target, then BAM!
It hits you like a rock. You can have multiple categories named using keywords you want to target, and write your post under that category. With proper planning and carefully spreading the same keyword in your post, you can achieve higher Search Engine rankings easily.
This is where Google’s Blogger lose out.
Google’s Blogger does not provide any category support. If you want to target selected keywords, you need to manually create the links and manually tweak the Blogger template.
As you blog gets bigger and you post more often, this can become a nightmare.
(c) Plugins
Plugins give Wordpress additional functions and features. All you need to do is upload the Plugin file, Activate the plugin file and you’re set to go.
Example plugins would include Google Adsense plugins where you can insert Adsense plugins with the click of a button. Or Chitika Ads plugins, again to display contextual ads and let you make more money with your blog.
(d) Easily change the theme of your blog (site)
With Wordpress, everything is just point and click (or plug N play). You can easily change the theme and layout of your Blog without having to learn about web design.
Design is important since a good design can appeal, attract and keep your readers coming back. Changing your blog design also keeps your niche blog ‘refreshing’ in terms of look and feel.
This is why Wordpress knocks out Google’s Blogger when it comes those serious about building long-term profitable niche blogs.
Wordpress Knocks Out Google’s Blogger In Building Niche Blogs
When it comes to building and creating profit pulling niche blogs Wordpress really shines and really beat Blogger.com heads down.
If you didn’t know, Blogger is a free blogging software owned by Google. You can set up a blogging account in three easy steps and start blogging.
On the other hand, Wordpress is a very popular blogging software. The easiest way to install and set up Wordpress would be to do a one click installation from the Cpanel of your hosting account.
Now, Wordpress is more than just a blogging software.
In the past when blogging first evolved, marketers did not give it much thought…until they discovered the power of syndication through RSS feeds.
With Rss feeds, they can now reach out to a target markets they normally would not have been able to.
You can liken the Rss feeds to the different channels on the radio station. It allows your message to be broadcast to targeted groups of people. For example, classical channel appeals to classical music lovers an so on.
You can create Rss feeds with Google’s Blogger, however additional setup is required.
Wordpress has an in-built syndication function, unlike Blogger.com where it still needs some configuration.
In addition, Wordpress has some powerful features that make it a marketer’s dream tool:
(a) Automatic Pinging
Wordpress will automatically ping the blog directories listed each time you publish a post.
This notifies the blog directories of your blog updates, and can bring more traffic and visitors to your blog.
(b) Categories
It might not seem like a big deal, but when you realize that you can name the category using keywords you want to target, then BAM!
It hits you like a rock. You can have multiple categories named using keywords you want to target, and write your post under that category. With proper planning and carefully spreading the same keyword in your post, you can achieve higher Search Engine rankings easily.
This is where Google’s Blogger lose out.
Google’s Blogger does not provide any category support. If you want to target selected keywords, you need to manually create the links and manually tweak the Blogger template.
As you blog gets bigger and you post more often, this can become a nightmare.
(c) Plugins
Plugins give Wordpress additional functions and features. All you need to do is upload the Plugin file, Activate the plugin file and you’re set to go.
Example plugins would include Google Adsense plugins where you can insert Adsense plugins with the click of a button. Or Chitika Ads plugins, again to display contextual ads and let you make more money with your blog.
(d) Easily change the theme of your blog (site)
With Wordpress, everything is just point and click (or plug N play). You can easily change the theme and layout of your Blog without having to learn about web design.
Design is important since a good design can appeal, attract and keep your readers coming back. Changing your blog design also keeps your niche blog ‘refreshing’ in terms of look and feel.
This is why Wordpress knocks out Google’s Blogger when it comes those serious about building long-term profitable niche blogs.
